Banana Bloom came to us with a stellar product and a very direct request: craft product photography and messaging to introduce their flagship soil amendment as the clear standout option in a tired market. In a space that has seen little innovation and a consumer base that has grown fatigued with the inefficiencies of the current standards like peat moss and coco coir, Banana Bloom is positioned as a highly effective and minimally processed alternative for commercial and home gardening applications.

We developed a raw and direct look and feel for the core product photography, and supported their market launch with focused yet playful messaging.